Search algorithm is used to sort and display
the search results by Google; when a user makes a search query. All the
available information is considered by Google and the search engine ranking
page or SERP comes up with the best results considered as aspects and Google
webmaster guidelines. Now there is a latest update made to the search algorithm
and it is called the “Hummingbird”. Some facts known so far about the new
algorithm update are discussed below:
What is a search algorithm?
Search algorithm helps Google to
sort out the best results to displays after making a wide consideration of all
the available information and webpage contents. The websites which follow the
Google SEO guidelines will be given more weightage in the displayed results.
What is the “Hummingbird”
update?
The new algorithm update made by
Google is given the name Hummingbird. From now this algorithm is expected to
revert back with the best search results.
What is the future of the
PageRank algorithm?
Page Rank algorithm is not dead.
PageRank will always remain as one of the favorite factors of the Google
algorithm. For the new Hummingbird recipe too PageRank is considered as one of
the major ingredient along with content quality and other factors that counts
over 200. Pages and their importance can easily be known using the factor
called PageRank.
Why the latest algorithm
update is named Hummingbird?
The name definitely comes out of
the expectation in the new change. Precise and fast results are expected to be
displayed.
When was the latest update
made?
The new update came in effect
from August 2013 and but the official announcement was made a month later in September
2013.
Wasn’t the change noticed by
internet users?
The switching action Google made
from the old algorithm to the new was so quick and amazing that there wasn’t
any sort of issues which would make users aware about the change.
When did such a dramatic
update happen before in the search algorithm of Google?
The search chief of Google, Amit
Singhal said that it was in the 2001 when a dramatic change was made to the
search algorithm of Google. IN 2010, there was also an update called Caffeine
update. This was mainly done to help the search engine index rather well other
than just sorting through all the available information. It was stated in Google
blog those days that the new indexing system used by the Caffeine update was
50% fresher than the previous and a better collection of web contents had been
offered.
Will the previous updates like
Penguin and Panda have a role to play in the new Hummingbird algorithm?
All other older updated including
the Penguin and the Panda were only changes that were made to the already used
algorithm. But the entire thing was not changed like it happened with Hummingbird.
Hummingbird is said to be an entirely new thing with some best rating factors of
our Penguin and Panda updates.
Can Hummingbird be called as a
new engine built using the older parts?
Yes and no shall be the answers.
Because Google says that Hummingbird is a new engine built using both old and
new parts organized in a way to serve the search demands of today’s world.
What is the new aspect that the
hummingbird search activity deals with?
Conversational search is the best
example of what happens. Searching can be made in the ease of make a
conversation with the search engine. Rather than finding out matches for the
keywords or phrases Google now tries to understand the complete meaning behind
each word; even if the query is in the form of a sentence; and then help you
get the best results for your search.
Read more on Hummingbird in my
upcoming posts…………………..
