Importance of SEO

As far as online marketing plans and strategies are considered SEO is of high importance. Compared to other marketing forms on web, SEO is highly economic and efficient.  A very potent aspect of SEO is to make a website reasonable to both users and search engine crawlers. The way how a website is recognized by the search engine bots is entirely different and not same as how a user does. Here comes the real intention of SEO. Search engine optimization helps comprehend search engines about the contents on a webpage and how it really becomes useful for the realistic users on interface.

Moreover search engine traffic is qualified, free and residual too. These are the main reasons why it is said that a well-planned SEO promotion is compelling and influential. Search engine like Google and Yahoo promotes your website by sending organic traffic to the websites in a gradual manner.  But this happens under the condition that new informative contents are added to the website and its credibility is also increased by proper link building methods. If these conditions are satisfied then definitely website traffic is to increase as time elapses. The effectiveness of SEO can be clearly understood when it is compared to the revenue dependent advertisement methods like PPC and paid ad campaigns.

SEO or search engine optimization is the process by which a website is made to rank well in all major search engines result page when an internet user makes a search query. All website intends to appear on the first page of SERP or the search engine results page and this is where the actual use of SEO techniques comes in. SEO makes a website easily accessible to thousands and millions of users all around the globe and definite result comes up in the means of search engine traffic. Higher the rank of a website in the SERP, greater is the chance of a user visiting the website and that user can be transformed to a potential customer also. Some points justifying SEO and its importance are listed below:

• SEO is the term coined for the process of making a website and available website content significant to both search engines and searchers. For achieving adequate results we have to treat the websites in a scientific and methodology based manner.
• Definitely optimizing a website may take time and a minimum of 4-6 months may be required to get a good and noticeable result which may be taken as an achievement. The process is also of a recurring nature.
• The sole aim of SEO is to make a website appear in the first page of SERP and consequently get terrific traffic inflow to the website.
• For increasing the website ranking quality backlinks are to be generated to the website through highly relevant and eligible domains. For this there are many techniques used which are named as off page SEO.
• Initial changes done in the general layout and content database of the website to make it search engine friendly is said to be on page SEO techniques.
• There are mainly two ways of making websites popular on search engines. One way is to make advertisements in the related websites though PPC or paid ads method. Other way is to generate huge traffic in a natural way through organic search results. The paid ads method may be discontinued as soon as the revenue granted for ad campaigns run low in balance. But the SEO way of getting traffic is completely free and this continues as long as we wish without any money expenditure.

The main purpose of building a website by a business owner is to make it popular among the internet surfers and only search engines can helps us in this venture. Definitely search engines play a great role in the web functioning and its importance can never be neglected. Google alone is responsible for more than 70% of all the search queries happening on the web. In short the major advantages of SEO shall be states as:

• Increased visibility in web
• Affordable or very less cost factor
• Highly boosts the business and related activities